Purveyors of Body Jewelry

Silver body jewelry is attractive to a niche group of customers typically, generation x and generation y. These younger, bohemian-type of clientele are typically:

• Very computer savvy
• Are quintessential consumers
• Utilize specialized electronic toys, are excessively "brands" conscious
• Enjoy working but have other activities, like recreation that are the focus of their life
• Are well educated and are a part of a higher than average socioeconomic background