Women's bracelets garner the lion's share of interest within the jewelry industry, however the men's bracelets have relatively recently gained momentum. Specific aspects of the jewelry design are crucial to the success of marketing bracelets to men, namely:
- They need to be of substantive size. Since men are typically larger than women, their jewelry must also not look too small on their larger frame.
- Minimal flash or diamond-cut. Men prefer antiqued or high polish finish over the flashy styles of diamond-cutting, with the nugget bracelet one of the few exceptions.
- Open link design. Diminutive and effeminate links are to be used sparingly or for accent purposes. Bracelets utilizing figaroa, curb, or cable are often an appropriate type for men.
- Comfortable and non-restrictive. Men tend to be more active than women and an ill fitting bracelets will remain in the jewelry box rather than on the wrist where they can be admired.