Who Buys Silver Jewelry?

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Before one can sell silver jewelry with success, he needs to become familiar with who are his consumers, what are their preferences, what are the consumer trends in these demographics, which factors can influence them to purchase, as well as what is silver, pricing discounts, and so on.  Selling wholesale jewelry is a time consuming and detail oriented business which can be confounded by factors such as mode of selling, physical location, knowledge concerning the individual customer, the season, how much inventory needs to be on hand, pricing, and even weather.  Explained in this section are a number of conclusions and inferences that can be drawn by reviewing a demographic analysis of just who purchases silver jewelry and using that customer profile as a tool to garner more business in the jewelry industry; namely women, younger adults, and men are primary target audiences for silver jewelry sales.

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1. Women and silver jewelry who indulge themselves of silver necklaces, charms, watches, and all other types of silver jewelry.

2. Younger Clientele- as silver jewelry buyers who purchase for themselves and as affordable gifts for each other.

3. Men as husbands, bosses, and sons who purchase silver for their wives, colleagues, and family members.

• Women- Generally speaking, women will be the greatest target audience for purchasing silver jewelry.  Wearing almost every variety of jewelry from silver bracelets, earrings, body jewelry, silver rings, necklaces, chains, and charms, they are the customer sector who wears the most jewelry per capita.  Most women are acutely aware of how they look which can effect how they feel about themselves and the world around them.  Purchasing a silver collar, or a cz bracelet can impart a sense of confidence, a vermeil ring with gemstones can engender a sense of opulence, and a silver pin or barrette a feeling of serenity and security, and a long luxurious silver chain may reveal a more amorous side.  All of the positive reinforcements are some of the driving forces to consider when catering to  jewelry buyers, who bear a great disposition to making a purchase if the jewelry enhances how she looks or how it can make her feel.  Women will also purchase silver jewelry for their husbands as anniversary gifts, birthday gifts, or for Christmas. Some of the historically significant pieces may include a silver watch, a money clip, silver pill box, a heavier masculine silver link bracelet, anniversary ring, or key ring. Children's jewelry and accessories in silver, frequently are purchased by mothers-to-be, grandmothers, aunts, and other female relatives, and include such silver gifts as silver baby rattle, kid's bangle bracelets and cuffs, as well as engravable id bracelets.  Moms also like to keep their teens happy by surprising them with silver body jewelry such as belly clips, toe rings, silver thumb rings, and nose studs.

Some Examples of Plum Island Silver's Choices Among Women Jewelry Buyers:

 

	Vermeil Rings With Gemstones A richness and sense of style that only can be afforded by a silver vermeil ring with sapphire and cz's.
	Silver Chain From Italy Many styles of Italian silver chain look impressive and fashionable.
	Silver Earrings With Gemstones and CZ's CZ diamonds in the form of earrings and silver bracelets are a luxurious and affordable means of owning scintillating jewelry.

 

 

• Younger Clientele- Young gals and teen boys are another large group of jewelry buyers.  Their sector of consumer sales in sterling silver jewelry can account for as much as 1/3 of your annual sales volume.  The consumer goods most frequently purchased by these teens and twenty-something crowd include silver chokers, silver charms and pendants, silver anklets, toe rings, silver thumb rings, silver mini post earrings, with body jewelry accounting for the lion's share of their sales.

 

See Our Top Selling Silver Jewelry Articles For The Now Generation:

 

	Silver Ear Cuffs Available In Many Varieties Silver ear cuffs are designed to precariously hang from the ear lobe.
	Silver Thumb Rings For Guys And Gals Silver thumb rings with award winning styles can be teamed with silver toe rings and silver ear cuffs to make a matching jewelry set.
	Sets Of Silver Nose Studs A silver jewelry set of three related nose stud earrings are sold on a handsome display card.

 

• Men As Silver Jewelry Customers- Customer research has found that men in the past decade have begun purchasing silver jewelry for themselves or as gifts with a greater frequency than in any other era in history.  This may be interpreted as social norms have become less stringent and men feel empowered and uninhibited to purchase a silver bracelet, silver link chain, pair of earrings, or a silver money clip for themselves, which is a change in paradigm from previous generations. Paying closer attention to advertisements and listening more closely to the requests of the woman in his life may also have some influence. The interpretation can also be seen as the males of the species are also making purchases for their girlfriends, wives, and business associates with a greater sense of propriety and unabashed freedom.  Examples of silver jewelry articles purchased by men for their wives include a new silver wedding band, a cz eternity band, fancy piece of amber jewelry, or a special silver charm which can commemorate a special day together.  Business associate silver jewelry gifts may include and engravable key ring, a silver pin, a beaded bracelet, or a silver chain.

 

Some Examples of Plum Island Silver's Choices Among Male Consumers Shopping For Themselves:

 

	Silver ID Bracelets For Men Made to accommodate the larger wrists of men, a silver id bracelet gives men a sense of virility.
	Silver Accessories For Men A lighthearted take on a serious set of mens silver cufflinks.
	Silver Rings With Gemstones This means silver ring with onyx can be worn on any finger and on both hands.

 

All material on this web-site is presented as is with no warranty, express or implied, as to the usefulness for any purpose. Use at your own risk.